There are many ways to fail in internet marketing and specifically while trying to make a profit ranking in Google but many people fail before they even begin creating their website by not doing proper niche and keyword research. If you have bought any products on internet marketing before then I am sure (almost positive) that you have heard something like the phrase “enter a niche you enjoy”.
The so-called SEO Gurus tell you that in order to succeed you need to promote dog training products if you like dogs, or to stay away from dog training products completely if you hate dogs. Well I really just don’t agree with this. I mean, of course if you have a genuine interest in something then it is going to make writing articles easier but this is not needed. First of all you can outsource your content writing and creation needs if you have no clue what to write about,but the most important fact is that the golden niches and keywords that are going to be pulling in 5 figures or more every month are most likely not going to be a hobby of yours or something that you love. I just wanted to get my opinion on this matter in here, so now it is time to start!
Finding a Niche Using ClickBank
This article going to show you how to find a solid niche using the Clickbank Marketplace. I’m assuming you have looked at this before, but if you haven’t and you are brand new to Internet Marketing then you will need to signup for a Clickbank account eventually, but not to just view the marketplace.
Okay now open up the Clickbank Marketplace. On the left hand menu there are many different categories you can look through, with sub-categories in each one as well. Lets take a look at the E-Business and E-Marketing section. Click the link and you should see some products listed now. Here are some stats that the top product on the list shows for me as I’m writing this.
So what does all this mean and what should we be looking at?
- Initial $/sale: Quite simply, the amount of money YOU will receive if you send a customer to this product and they decide to purchase.
- Avg %/sale: The average percentage this vendor gives his affiliates (60%) of the total sale price.
- Avg Rebill Total: This is the average number that most affiliates receive for rebills, meaning more commissions coming in after the initial $62.
- Avg %/rebill: The same as average %/sale, most likely will be the same percentage.
- Grav: The big one – Gravity! Gravity is a formula that creates a number, it is not know exactly how this is calculated but Clickbank does give us some hints. To explain this to you simply, this number reflects the number of affiliates that have made at least one sale in the past month. In the stats above this means around 400 affiliates are actively promoting this and making sales. Bigger does not always mean better though, do you want to compete with 400 other people or only 20?
So what do we look for when deciding on a product and niche?
I want you to take gravity in to account, but it is not the be all end all. Any product with a gravity from 50-100 is going to be a great niche to get into in my opinion, but only if that is the only product or one of few in the niche. Just because you find a product in the internet marketing niche with 50 gravity, does not mean you should enter that niche(I highly recommend NOT to try to rank for internet marketing or make money keywords to start). Take a look at the image below:
This product has 4.90 gravity, not too good right? Well let’s take a look deeper into the product and the niche as well. Head over to CBEngine.com. On the right hand side is a search box so type in game tester jobs and find the correct product. CBEngine is a very powerful resource that has all kinds of stats on Clickbank products that the marketplace does not.
Taking a look at this chart on CBEngine, we can see that in 2009 this product was up around 20-30 gravity, and then a huge drop off happened. We don’t know the cause of this but a drop that drastic in a niche like this means either the site was taken down, or some big affiliates jumped on a newer or higher converting product.